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Asos sticks by its strategy - even if it means losing older customers

Jim Riley

26th November 2015

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The online fashion retailer, Asos, is a great example of why successful strategy involves clear market positioning.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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