In the News
Can Lynx Weave Its Magic on Older Men?
Jim Riley
13th January 2016
There is hope for me yet. Lynx, the Unilever-owned deodorant brand has decided that it needs to reposition itself in order to appeal to "slightly older, more sensitive men".
- Business
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- In the News
- Brand
- Brand name
- Emotional branding
- Market positioning
- Quantitative research
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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