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BUSS4 Essay Technique - the AJIM Conclusion

Jim Riley

19th June 2016

A fully-justified and supported conclusion is essential for each of the two BUSS4 essays. Here is an overview of the AJIM approach which was developed by Mark Mitchell and Joe Cocorran.

BUSS4 Essay Technique - the AJIM Conclusion

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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