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Teaching Politics

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Influence of the Media - the Growing Power of Memes

Jim Riley

22nd September 2017

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The June 2017 General Election in the UK and the 2016 US Presidential Election demonstrated the growing use and influence of memes on political discussion and engagement.

This short video from IB Time explained how politicians and groups from the right and left have utilised memes in recent elections to great effect. The likes of Donald Trump and Jeremy Corbyn have benefited from massive online movements behind them, and now the tactic is becoming even more widespread.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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