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Writing your Justification (AF4) for BTEC National Business Unit 2

The justification for your marketing campaign (AF4) is a crucial part of success in BTEC National Business Unit 2. We'll look at how to write a coherent, justified evaluation of your chosen marketing campaign using analytical models.

This is a replay from Wednesday January 3rd 2024

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  • Jim Riley

    Jim Riley is the co-Founder and CEO of tutor2u. Prior to founding tutor2u with twin brother Geoff in 2000, Jim was Director of Strategy for Thomson Travel Group. Prior to this Jim spent 10 years with PwC. Jim is a Fellow of the ICAEW and holds an MBA from Bradford Business School.

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