Writing a Detailed, Contextualised Marketing Mix (7Ps) | BTEC National Business Unit 2
The 7Ps of the marketing mix is the focus for this Unit 2 livestream. The most important element of Section B, we'll look at what is needed to provide a detailed, contextualised and justified marketing mix!
This is a replay from Wednesday January 4th 2023
Jim Riley is the co-Founder and CEO of tutor2u. Prior to founding tutor2u with twin brother Geoff in 2000, Jim was Director of Strategy for Thomson Travel Group. Prior to this Jim spent 10 years with PwC. Jim is a Fellow of the ICAEW and holds an MBA from Bradford Business School.