Bandura's social learning theory states that individuals develop who they are through environmental factors, namely the imitation of role models.
Key Principles of Social Learning Theory:
Application of Social Learning Theory
Social learning theory can be used to explain why young people may succumb to peer pressure and carry out risk-taking behaviour such as having unprotected sex or drinking alcohol.
If a young person feels they do not fit in and are lonely, they may start to imitate the behaviour of individuals who appear to be popular and liked by others in order to be accepted themselves by their peer group.
Criticisms of Social Learning Theory
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