Study Notes
Satisficing behaviour by businesses
- Level:
- A-Level, IB
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 14 Apr 2019
Satisficing behaviour is an alternative business objective to maximising profits. It means a business is making enough profit to keep shareholders happy or it's sufficient for investors to maintain confidence in the management they appoint.
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