Satisficing behaviour by businesses
- A Level, IB
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 14 Apr 2019
Satisficing behaviour is an alternative business objective to maximising profits. It means a business is making enough profit to keep shareholders happy or it's sufficient for investors to maintain confidence in the management they appoint.
You might also like
Practice Exam Questions