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Yoghurt for ‘real men’ - market segmentation

Jim Riley

14th November 2010

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I know this is Business Studies but it’s too good an article to miss. A New Zealand company have tried targeting men with man sized yogurts using the slogan, “This is men’s yoghurt and you are a man. Now find a spoon, fork or spade and dig in.” It’s a great example of a company segmenting a market by gender.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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