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Winner of the Fun Theory Competition

Geoff Riley

23rd January 2011

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Here is the winner of the Fun Theory competition to find innovative and fun ways to get people to change their behaviour in socially beneficial ways! For Dan Ariely of “Predictably Irrational” fame the Fun Theory programme provides simple ideas about how human motivations and incentives drive change. In this case speeding drivers pay fines into a fund that provides money for a lottery to reward law-abiding drivers.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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