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Will raises fresh cash to disrupt the duopoly

Geoff Riley

19th April 2009

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Will King, founder and CEO of King of Shaves is featured in today’s Sunday Times. He is to demerge the division of his company that produces shaving products under licence for other brands including Ted Baker. According to the article “this will allow King to focus on the manufacturing business, which last year expanded into making razors with the launch of the Azor. The product is designed to break up a market dominated by Gillette and Wilkinson Sword.”

Will is speaking at our National Conference for Economics Teachers and delegates will each receive a King of Shaves goody bag.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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