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When a wizard’s MC is > than MR - a great cartoon!

Ben Cahill

25th July 2011

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This cartoon explains why producing at MC > MR will lead to lower profits and even throws in a bit of evaluation, considering issues like loss-leading and the relationship between price and volume.

There are 12 frames of economic gold dust and the graphic below doesn’t do it justice but you can go to the website to view it properly. I’m sure it beats listening to me trying to illustrate it with MC and MR curves!

image

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Ben Cahill

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