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Unit 4 Macro: Competitiveness - The Growth of JCB

Geoff Riley

3rd July 2012

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In this Financial Times analysis video the world class British business JCB is showcased - they see the world as their market and focus only on their core competencies - what are the key ingredients in building and sustaining their competitiveness in global markets? JCB is the UK’s biggest privately owned manufacturer.

How the UK’s JCB took on the World - FT.com Analysis

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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