An autumnal hat tip to Ralph Bostock at the Royal Grammar School Clitheroe for spotting this excellent article from BBC news on the growing use of dynamic ticket pricing by professionals sports clubs. Dynamic pricing to increase revenue - also known as yield management - has long been a common feature of pricing strategies among airlines and bus, coach and train operating companies. Now we find it occurring more frequently for tickets to football clubs many of whom have been struggling to fill their grounds on match day. The Football League has regulations governing ticket prices but Derby County has been given the go-ahead for a trial of dynamic pricing - is it working to boost the gate?Here is the link to the article