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Unit 3 Micro: Tesco Goes West - Failure in the USA

Geoff Riley

11th December 2012

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This ten minute video is ideal for students of business economics. It covers the inside story of Tesco's launch in the US under the brand name Fresh 'n Easy. Business Professor Michelle Lowe of Southampton University was given unprecedented access to the company to study their entry into the US market


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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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