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Unit 3 Micro: Tacit Collusion in the Supermarket

Geoff Riley

27th November 2011

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What do students make of the current price match / big price drop schemes offered by many of the leading food retailers in the UK?

On the surface the brand price match scheme shown in the picture below looks like a good deal for consumers in this time of financial hardship and distress.

But what it this ‘parallel pricing’ serves merely as a form of tacit collusion with prices on a range of products actually higher than they might be without the facade of price comparisons and discount voucher compensation?

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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