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Unit 1 Micro: Tesco’s Hudl - An Inferior Good?

Geoff Riley

23rd September 2013

Tesco launches an own-brand seven inch tablet with the forgettable name Hudl - how will it be received by Tesco customers and the wider constituency of people looking for an affordable device? My first instinct is to add this product to my list of inferior products! Tesco says that it is every bit as good as the competition and you can get it in four different colours - what do you think?

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