Two new books have reached my mailbox this week and both look set to be added to my Economics reading week list for my students after their AS exams which kicks off on June 9th

Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles by Richard MacKenzie is available here from Amazon

And I am already greatly enjoying Basic Instincts: Human Nature and the New Economics by Pete Lunn (recommended to me by Evan Davis from the BBC) which you can find here.

Pete Lunn’s work is featured in this article from the Guardian which casts an eye over behavioural economics.

Why we buy what we buy

“A shopper wants to buy some cheese, but he must decide between the 197 varieties on offer. Conventional wisdom says that such a huge choice makes it more likely he’ll make a purchase. But that doesn’t take into account human unpredictability, according to the new discipline of behavioural economics.”