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Transport Economics - Volvo Trucks and the Epic Split Feat.

Jim Riley

1st December 2013

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This advert makes me want to sell my house and my car and buy a Volvo truck. I have tried to use this clip in a few Transport Economics lessons. You can use it to show the use dynamic efficiency, R&D, absence of sunk costs, non-price competition or just watch it for sheer amazement. I promise, your students will love it.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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