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Tourists discouraged from entering the UK – exchange rate evaluation

Jim Riley

4th May 2011

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Economic theory suggests that when a country has a relatively weak currency like our own, tourism should take a boost as foreigners will be attracted by cheaper prices.

The first 2 minutes of this video are great for an evaluation point as despite having a weaker currency than Europe, we are attracting a lot less tourists from China and India than Germany and France. The cause seems to be too much red tape and high visa costs.

Video

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.