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The Superstar Doughnut

Jim Riley

6th October 2011

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Here is a nice example for supply and demand. Greggs have managed to fight the recession with one very successful product, the superstar doughnut. You have a choice of strawberry milkshake, triple choc vanilla, jaffa cake or coconut snowball doughnut, personally I’d have the jaffa cake.

Demand has shot up for the product due to a very successful advertising campaign aimed at Greggs 280,000 Facebook fans.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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