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Teaching Economics

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The Power to Move

Geoff Riley

8th February 2008

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In our AS micro lessons this week we have been discussing how authorities can use advertising to change behaviour for example in reducing the incidence of drink driving and speeding, in encouraging people to recycle or in trying to get people to practice safe sex. I asked my students for some striking examples of such adverts from You Tube and here is a small selection of the ones they suggested. I am particularly struck by the power of the adverts made to dissuade speeding drivers in Australia and I love the safe sex advert - enough to put you off having children for life!

Adverts on speeding drivers

Advert 1

Advert 2

Advert 3

Anti-gun advert

Advert 4

Safe sex advert

Advert 5

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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