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The Irrationality of Shaving

Geoff Riley

2nd May 2010

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Despite the efforts of UK businesses such as King of Shaves, millions of people still spend too much money on their razor blades and they tend to hang onto their handles and blades for longer than they should! Behavioural economist Dan Ariely decides on a change of approach as his birthday approaches…..and the same goes for squash balls.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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