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The economies of Superbowl advertising

Paul Sheppard

5th February 2012

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A highlight of the year for many sports fans, the Superbowl presents advertisers with a unique opportunity to reach over 110 million captive viewers.

This article in the Wall Street Journal provides some useful numbers to use in class.

The average price for a 30 second advertisement during the Superbowl will be $3.5 million. Given the audience size, this translates to approximately $0.03 per viewer!

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Paul Sheppard

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