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The Case for Behavioral Strategy

Geoff Riley

22nd March 2010

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A hat tip to Richard Young for spotting this research piece published in the McKinsey Review. Richard found it excellent in drawing attention to the decision making process in strategy and ranks it as one of the most thought provoking articles he has read in the last year. Richard’s excellent new set of OCR revision question and answer guides are proving to be highly popular. You can find them here.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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