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New Zealand - big rugby players...small kiwi fruit / supply and demand in action

Jim Riley

9th November 2010

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New Zealand may be looking invincible in the rugby right now but the same can’t be said for their current kiwi crop. The bacteria Pseudomonas syringae pv actinidiae (PSA), which limits growth has been discovered in some fruits, threatening an industry worth £0.5 billion a year to the country. Using a supply and demand diagram, explain how this could affect the price of kiwi’s. Click here for a video on the Sky website

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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