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SUPERBRANDS!

Jim Riley

15th July 2009

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Microsoft has topped the list of brands with last year’s winner, Google, slipping to third. This would be a great starter for a lesson on using branding to compete. Here is the article from BBC and a link to the Superbrands website which also has a list of the ‘coolest brands’. It also has case studies which could be used in both Economics and Business Studies lessons.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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