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Starbucks faces backlash over new logo. What do you think?

Jim Riley

6th January 2011

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Starbucks have decided they are so well known that they have removed their name from the company logo. What do you students think of the change? This is an interesting starter for any business or economics lesson

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.