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Spoken like a true economist…

Jim Riley

9th September 2008

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Since we’re all going to be swallowed up by that Swiss black hole tomorrow, I thought it’d be useful for us to learn how to sound more Josh Hartnett-convincing in our “If I die tomorrow, I want my last night to be spent with you.”

Here’s the line that really cracked me up:

“Combining information about others’ physical beauty with information about how attracted they appear to be to you allows you to allocate your social effort efficiently.”

Bravo, Dr. Jones, bravo.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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