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Snap crackle and pop! Supply and demand in the cereal market

Jim Riley

17th May 2012

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A farmer friend of mine recommended subscribing to the Grocer magazine for Business Studies stories and I am delighted to say that it has some fantastic articles for use in both economics and business classes. This example is perfect for a supply and demand lesson. It seems customers cereal tastes have changed with old favourites such as rice krispies loosing 11.8% of sales.

A great starter for a supply and demand lesson would be to get students to read the article and find as many reasons for the drop in sales as possible.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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