Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Economics

Blog

Price Discrimination - How Technology makes it easier

Matt Smith

17th November 2012

Share this content:

This is a great video on how some businesses are using cookies on our computers to price discriminate. The technology allows them to reduce our consumer surplus and maximise their producer surplus.

For example the cookies allow a business to know whether the user is using a PC or an Apple Mac. If they are using the latter then they assume the user has more income and so increase the price slightly. There is no official proof yet, but the OFT are investigating.

No more shopping with the Ipad for me!

Share this content:

Matt Smith

You might also like

Ending Peruvian Poverty

8th October 2015

Global Goals are set to address poverty and underdevelopment

6th October 2015

Dissecting the Commodity Price Meltdown

5th October 2015

Uber faces UK regulatory review

2nd October 2015

How do you deal with someone who thinks the Earth is flat?

23rd September 2015

Don't panic - how to end poverty!

23rd September 2015

Teaching PowerPoints for A Level Economics

23rd September 2015

John McDonnell's Economics

16th September 2015