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In the News

Premium demand lifts whisky sales

Graham Watson

30th October 2017

Good news for Scottish whisky manufacturers with a rise in the value of sales, despite a fall in the number of bottles sold.

That should get you thinking about PED and YED, at the very least. In this instance, it might be more to do with the latter than the former as it appears that the composition of the export market is changing in favour of more expensive whiskies.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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