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Pop up shops – How firms compete

Jim Riley

23rd November 2009

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A new form of advertising is becoming popular. Companies are opening temporary shops with the aim to create a buzz around niche brands. This video shows a Marmite shop being opened on Regents Street selling over 100 products linked to the spread. This would be a fantastic starter for a lesson on how firms compete. Click read more for some GCSE style questions

1. Explain two other ways in which Marmite could compete (4 marks)
2. Identify five examples of ways in which supermarkets compete with each other. (5)
3. Do consumers benefit from competitive markets? Give reasons for your answer. (8)

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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