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Pepsi and NBA strike a deal

Geoff Riley

14th April 2015

Non-price competition is a significant feature of oligopolistic markets and nowhere is that better exemplified than the battle for marketing rights in the USA's leading sports industries.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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