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Morrisons price crunch repels cost push inflation

Jim Riley

5th January 2011

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Here is a very short but useful video to explain that firms sometimes absorb rising costs rather than pass them on to consumers due to high competition in their market. This is a great evaluation point if students are asked whether rising raw material prices will cause cost push inflation

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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