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Modelling the Economics of Love

Geoff Riley

15th February 2008

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Valentine’s Day came and went and I have to admit that the day passed by without a great deal of activity! So much so that I ended up going for three jogs in one day .... something I haven’t done for several years! The phenomenal growth of demand for and supply of speed dating services is generating plenty of interest among economists who now have some rather interesting data to observe about people’s preference and behaviour on speed dates. Tim Harford wrote a super piece on this last year and some of his findings also make their way into The Logic of Life. Over at Marginal Revolution, Tyler Cowen wrote about the economics of dating last year - his new book ‘Discover your Inner Economist’ is well worth catching hold of.

But perhaps the most brazen attempt to model the economics of love and turn it all into a full cost-benefit analysis can be found here at Solve Dating!

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.