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In the News

Micro experiments - If it costs nothing, is it worth anything?

Jim Riley

3rd February 2016

Most of us hate our banks. We have all experienced the unanswered letter, the seemingly interminable waits on hold before being put through to someone who gives the impression of auditioning for the infamous ‘computer says no’ television sketch. Yet we are surprisingly loyal with our current accounts. Figures from Bacs suggest that around 1 million people a year switch their banks. It seems a lot, but is under 2 per cent of the total number of personal current accounts in the UK

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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