It sounds like a classic case of price gouging or price discrimination and it is a bitter blow for non-regulars at the pub owned by Madonna and Guy Ritchie. Several newspapers have relished the news that the Punchbowl in Mayfair has been charging different prices to different customers for the same drink - segmenting the market between regulars and occasional visitors. The Telegraph reports that Brian Richardson, 52, who has been a customer for 12 years, was charged £3.50 for a pint one day, and £3.90 the next. He said: “I was shocked. I complained to staff. They have got two prices - regulars prices and non-regulars prices.”

It is not often that I link to the business stories covered in the Daily Mirror - but here we go!