In the News

Just Eat acquires Hungry House - Horizontal Integration at work

Geoff Riley

15th December 2016

Horizontal integration in the fast-growing and increasing competitive home-food delivery market. Just Eat is competing with the likes of Deliveroo and, judging from the number of Deliveroo cyclists pedalling around my own town, it seems that staying in has become a new default choice rather than "popping down to the takeaway." How lazy! The deal needs to be ratified by the Competition and Markets Authority. I think Rory Cellan Jones has it right, this space is getting pretty crowded not.

JustEat buys Hungry House for £200m - inevitable consolidation in overcrowded food delivery sector

— Rory Cellan-Jones (@ruskin147) December 15, 2016

Just Eat swallows rival hungryhouse for £200m https://t.co/eKry2966pj pic.twitter.com/eywO11OwMF

— Sky News Business (@SkyNewsBiz) December 15, 2016

Just Eat gobbles up Hungry House for £200m https://t.co/o8I8ybU4LD

— BBC World Business (@BBCWorldBiz) December 15, 2016

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