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Blog

Information failure: supermarket pricing

Jim Riley

6th December 2011

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Information failure occurs when limited data means consumers or producers make different decisions than if they had full information. This video clip Panorama: The Truth About Supermarket Price Wars shows how supermarket pricing can confuse and confound rational decision making

Maths test: the price of fruit and veg

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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