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In the News Teaching Activity – would you cat-sit for £100 per hour? (June 2025)

Elizabeth Veal

12th June 2025

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High wages for quirky job spark debate over labour market flexibility and signalling.

Aviamarket’s high-paying cat-sitting role—offering up to £100 an hour for part-time duties—highlights the wage signalling and non-monetary job characteristics in labour markets. The inflated wage may act as a signal of prestige or exclusivity, attracting a surplus of applicants despite low actual working hours. This implies some labour market imperfections where wage levels are influenced by factors beyond productivity, such as branding and morale benefits. Additionally, the job’s unique, low-stress nature underscores how job satisfaction and fringe benefits can affect labour supply, especially in niche roles.

Firm posts lucrative office cat-sitting job - BBC News

1. Explain how non-monetary benefits can influence the supply of labour in niche job markets like the cat-sitting role at Aviamarket.

2. Analyse how the advertised wage rate of up to £100 an hour for a low-skill role might impact the labour market equilibrium for similar jobs in the local area.

3. Discuss whether the high wage for the cat-sitting position can be justified in terms of economic efficiency and resource allocation.

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Elizabeth Veal

Liz has taught Economics for over 25 years, including several years as Head of Economics at leading schools.