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How firms compete – the non stick chewing gum

Jim Riley

6th October 2010

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For years companies have been trying to differentiate their chewing gum to attract customers. We’ve had sugar free, menthol, strange flavours and even ones with liquid centres. Now there is a new non stick version that could be a big hit with school caretakers and the government who spend £150 million a year cleaning gum up. Do your pupils think it will be successful?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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