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Google TV - Excellent example of a joint venture

Geoff Riley

21st May 2010

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In A2 micro we study the pathways that are open to businesses seeking growth. Traditionally the various forms of integration - horizontal, vertical, lateral etc - have held sway. But now joint ventures are become evermore significant and common place. There was a good example launched yesterday - technology company Google has joined forces with Sony Corp, Intel Corp and Logitech International to launch a smart TV with built-in web browsing and search. The first TV sets will be produced by Sony and should be available in the Autumn of 2010. Further details here from the BBC web site.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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