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In the News

Globalisation - Pret A Manger launches in India

Graham Watson

24th April 2023

Globalisation has seen brands look to expand into fast growing markets and in this case it's Pret A Manger that's decided to enter the Indian market.

Such moves are both interesting and risky, although in this case Pret has partnered with a branch of Reliance Industries, owned by India's richest man, Mukesh Ambani, so they should be well-placed to adapt to the Indian market and share the risk; it's Reliance's first move into food and beverage retail.

This week, US technology giant Apple also opened its first two retail outlets in the country

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.

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