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Gap’s new logo flops

Jim Riley

13th October 2010

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I’m not entirely sure where this fits into the GCSE economics course but I still think it’s an interesting starter video for any lesson. Gap unveiled a new logo this week only for it to be dropped within days following a backlash from thousands of Facebook and Twitter users. Can your students think of any other re-brands that haven’t worked? This video drags on a bit but the first 2 minutes are very interesting.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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