A big hat tip to my colleague David Fox who alerted me to this superb three-minute BBC video which takes us inside the Goodfella’s pizza site in Naas, Republic of Ireland - a fully-integrated plant that produces over two million frozen pizzas every week! There is so much in this video. I suggest showing it a couple of times and then gathering together the contributions from students and turning it into a mind map or a word cloud - perhaps using wordle

I tried with one group and they came up with

Capital intensity Automation Bulk purchase of ingredients Economies of linked processes. High labour productivity (very small workforce) Standardised products - important for branding Quality control Bulky capital Economies of increased dimensions Minimising wastage Perfectly elastic supply Constant cost

A great short video resource!