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Featureless phone is Tesco bestseller – How firms compete

Jim Riley

13th January 2010

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I was surprised to see that Tesco’s best selling phone over Christmas was not a Smart phone with features like, GPS, internet and a touch screen but a £19 phone which can only really be used to make calls. In a market where firms traditionally compete through innovation, the VX1i Party Phone has found a niche by competing almost purely through price. This is a great example of how firms can be successful by finding different ways to beat the competition.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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