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External Growth - Google’s Acquisition Boom

Geoff Riley

21st September 2010

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Whenever you are studying or teaching the external growth of a business, head over to Wikipedia and check out the list of corporate acquisitions that cash-rich Google has made in recent times. It is an enormous list and one that extends with every passing year. Business Insider focuses on Google in their daily chart

This supporting article considers some of the motives behind the boom in acquisitions - not least the desire to attract experts into markets where Google has no substantial track record. A further article here takes you through the details of each acquisition - trying to work out where each investment fits into Google’s growth strategy

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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