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Economics at the Movies: Wayne’s World & Product Placement

Geoff Riley

26th August 2011

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Product placement in films and television series is so ubiquitous that many film-goers take special delight in identifying the hidden forms of brand placement that takes place!

There is a new Morgan Spurlock film (The Greatest Movie Ever Sold) that makes light of the technique and this classic scene from Wayne’s World offers a short comic interlude if you are teaching business economics of advertising.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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