This new rap produced on behalf of Yeo Valley foods in Somerset is cool, fun and has gone viral! The brief was to get across the healthy nutritional qualities of Yeo Valley products to a younger generation and this old timer thinks that they have done a great job! Quite apart from using it as a useful ‘bridge’ in a lesson I have brought it out when teaching elasticity of supply (the time it takes to switch from non-organic to organic farming when responding to changing market demand). And also barriers to entry in A2 micro - organic produce requires a licence/accreditation from the Soil Association.

It is also fun to focus on British businesses doing well in an industry where over half of yoghurts are imported!